About Us

About Rule 13 Apparel

Founder John Moore has been an avid and competitive golfer since 12 years of age. John was an accomplished high school player from the suburbs of Boston with a conference MVP to his credit during his senior year. Even in high school, John had a passion for style on the course wearing his signature white and black pinstripe pants with a his shiny polyester black shirt. The clothing were not even golf clothes, but he wanted to look good and set himself apart from from his competitors. He figured, even if he didn’t play well, he would at least look good.

Fast Forward a few decades later and John had made a transition from a sales career to becoming an accomplished restauranteur. His 15 year lease was coming to end at his flagship Navy Yard Bistro and Wine Bar in the neighborhood of Charlestown in Boston. The Bistro was a frequent Best of Boston neighborhood award winner and John was awarded the first Humanitarian Award for Charlestown and the Neighborhood Hero award for his non stop support of his community and charity work. At the Bistro, John usually had a Robert Graham or another cool designer shirt with sleeves pulled up and his customers always telling him “I don’t think I have ever seen you wear the same shirt more than once.”

In 2016 John launched a golf management company, with intent of winning the bid for a small nine golf course across from the ocean in his hometown of Nahant in the suburb of Boston, He renamed the golf course to Nahant Golf Club with a logo of a lobster holding a golf ball and the slogan “Play It As It Lies.” From that moment on, John could only think about how he'd make “Play It As It Lies” into a golf and lifestyle brand.

John moved permanently in 2020 to Boca Raton/Delray Beach.   He hired Merit Mile an Ad/PR firm in Boca to brand a logo for his now ”Rule 13” brand. Rule 13 is the original rule in golf which states “You must play the ball as it lies.”

John hopes to bring the same values to Rule 13 Apparel as he did with his Navy Yard Bistro, "hard work, great product with superb value and giving back to the community."  

Cheers!